Chatbot — may be a computer virus that mimics conversation with people using AI .

Their functionality went way beyond than it had been initially , that’s why they create lifestyles easier.

Now chatbots are often found in any branch starting with simple chat conversations up to the chatbot which will manage your money.

Facebook Messenger is one among the foremost popular applications within the world. Now over 1.2 billion people actively use Messenger monthly .

In this article, I wish to discuss some Messenger chatbots from different branches that are already successful.

1. Entertainment

Entertainment — may be a time when people can relax. Once they can have some fun and ditch routine for a short time .

But, people don’t often have time for a few extra activities in today’s world.

Searching for interesting content causes you to be tired and bored, even once you are visiting a news website.

So people have found different ways to have fun.

This “way” is their smartphones.

People use FB Messenger via phone a day . That’s why Messenger chatbot games were developed.

One of the foremost spread chatbot games in Facebook Messenger is MojiHunt.

It was followed by quite 20,000 users.

In this game, you’re passing tasks using stickers and getting your rewards. This game is for those people that want to “kill” their time waiting within the line or being publicly transported. Or for those, who got to dawdle for a short time and obtain some positive emotions.

But take care, MojiHunt becomes one among the foremost addictive games for FB Messenger. Another attractive and educative chatbot game within the same time is Trivia Blast.

How to play? It’s very simple. you’ve got to settle on a subject and you’ll be asked questions. you’ve got to answer all inquiries to get your reward.

You can share your results and compete with friends. Don’t forget, there are tons of topics you’ll play.

2. News

In my last article, I even described “How can AI concern News Media?”. Chatbots have an excellent influence on journalism . New brands are checking out a replacement thanks to attracting customers for an extended time.

Since the first 2000s, brands have experimented with social media platforms and networks to speak with customers and prospects.

First through weblogs, then eventually through social networks like Facebook and Twitter, where an enormous number of individuals start to spend tons of your time .

And then chatbots moved in. Famous media brands have launched their chatbots.

More you’ll see in our R&D. Download our R&D right from FB Messenger.

It’s very interesting. CNN chatbot is one among the foremost popular chatbots.

The reason? “It’s a chance to succeed in a worldwide audience and connect in a way that’s very personal but also at scale,” said Alex Wellen, chief product officer at CNN. it’s employed by a billion of individuals from everywhere on the planet .

It is employed by a billion individuals from everywhere on the planet .

Now there’s no need to watch unnecessary information, now you’ll control your content. you’ll use Facebook Messenger to urge CNN news and knowledge during a personalized, private message.

And another cool and popular news chatbot is theScore. This bot is for people that have an interest in sports and need to understand the newest sports events. Also, you’ll follow your favorite teams and leagues.

“We see bots because the next phase of evolution within the way we consume media on mobile devices, allowing our brand to increase its reach and interact with Messenger’s massive user base,” said John Levy, CEO, and founding father of theScore.

TheScore brings you real-time sports scores.

3. Health 

Health — is one the foremost important things in our lives. you’ll be a successful person but without health, it makes no sense. Today people are very busy and haven’t any time to go to a doctor to see their symptoms.

HealthTap — may be a chatbot that you simply can tell certain symptoms and it’ll give your doctor’s advice.

For example, you write “I have pharyngitis and headache” and it responds “Sounds like you are coming down with a chill , drink a lot of fluids and rest”.

Of course, once you have a significant disease it’ll forward you to the local hospital.

Sometimes once you are sick you’ve got to require medicines. People have a nasty habit of forgetting to try to do it. Florence is a healthcare chatbot. It can remind you to require medication, check your symptoms, send you daily health tips, find a doctor for you or tell you more about a few diseases.

You have to note that Florence can find you a doctor but it doesn’t offer you medical advice. Don’t use it in medical emergencies. Call to the hospital. it’s your reminder, but not a doctor.

4. Customer service

Customer service is extremely significant. Companies always have problems with customer service. generally , clients wait for a response for too long or maybe don’t get one. This results in negative reviews and dissatisfied customers.

Of course, I could tell you about the incredible customer service of popular brands like Adidas, Nike or Burberry.

These brands really have their chatbots which facilitate customer service. they’re very fashionable trademarks that have an enormous number of consumers.

German company Tec inStore had problems. They needed many workers to reply to equivalent questions, that’s why they were losing tons of their customers.

Heads of Tec inStore decided to make a chatbot which may answer typical questions of consumers. If it’s necessary a bot can contact the person at the call centre .

After one month of usage, chatbot had an 80% success rate, reduced requests to the customer support, quite 1500 people have requested help from the chatbot. Chatbot received quite 10 000 messages from which 1000 were the “Thank You” Messages.

5. land 

When I was scripting this article, I paid much attention to land . I’ve asked myself the question “Can chatbots deal with real estate?” land may be a relationship-oriented industry naturally . Here clients and agents are purchasing homes from everywhere.

Chatbots can’t replace that client-agent relationship, but they will replace agents in answering general land questions.

Holmes — one among the primary chatbots in land .

It is developed by Structurally. Holmes uses AI to detect buyers’ and sellers’ questions and answer them in real-time in messenger.

Trulia — can assist you with finding where you would like to measure next. Start by typing during a location. you’ll add the amount of beds and baths or a maximum price. you’ll receive your updated results every morning.

Conclusion: During this article, we’ve reviewed how chatbots are related to different industries.

In the world of entertainment, Facebook Messenger chatbot games are very attractive and popular. Within the News Industry, we’ve done an in depth research on chatbot usage. Also, it has been shown why chatbots should be implemented in this industry. 

Health. During this section, we demonstrated samples of convenient healthcare chatbots. It’ll save some time and money. Additionally , healthcare chatbots are often your personal “nurse”. Customer Service. Customer’s satisfaction is increasing. Chatbots successfully serve their clients. Chatbots are on the stage of development in the Real Estate Industry. In the near future, they will be doing a lot of agent’s functions.

So to get your Chatbot today, have a consultation with us at Ciphers lab. 

Ciphers lab is a US based design and development agency since 2014 with the aim of delivering business explications to customers worldwide. Cipher’s lab promotes ownership, professional fulfillment and customer satisfaction. We deliver profitability and business success to our global clients through precise execution and technical excellence.

The use of AI is rapidly growing across industries. A recent Juniper Research report projects that global spending on cognitive and AI systems will reach $52.2 billion by 2022, with a compound annual growth rate of 46.2% from 2016 to 2021.

In 2018, the most significant impact of AI will be on automated customer service, with investments reaching $2.4 billion. The first goal of using AI across industries is to enhance product and repair quality. Ranked the second helps customers get more value from the company’s offerings (particularly within the insurance and commerce sectors). For these reasons, companies are successfully applying machine learning approaches to develop chatbots in the field of Natural Language Processing (NLP).

In 2016, chatbots worldwide reached a market price of $703.3 million, and experts predict they will grow at a compound rate of 35.2% to reach $3,172.0 million by 2021. As people are growing more conversant in chatbots, 35% of consumers want to ascertain more companies using chatbots, consistent with HubSpot. a number of the factors that drive this rapid climb of chatbots, include the rising demand of automated customer service tools and therefore the surge in demand of intelligent customer engagement.

Business Insider stated that investments in chatbots grew 229% between 2015 and 2016. All industries are racing to embrace this technological advancement. According to a Retail Dive article, the retail industry is expected to lead in AI and chatbot spending by 2018, averaging $3.4 billion. Banking and finance industry will rank the second with $3.4 Billion. By 2022, chatbots are going to be handling a minimum of 85% of all customer service interactions. Manufacturing will spend $2 billion, followed by $1.7 billion investment in healthcare in AI-powered diagnosis and treatment systems. Almost 90% of the healthcare industry has already invested in AI and is predicted to succeed in 100% by 2020. The energy industry uses 13% of its AI in customer service as compared to almost 74% in IT. 

Other industries like housing, events, governance, trade unions, accounting, construction, service desks, and development are also heavily investing in AI. However, their spending on chatbots and customer service areas is less due to spending priorities.

The benefits of using chatbots are abundant for both industries and consumers. On average, chatbots could save businesses up to £6 billion annually across industries, as per a 2016 study. Additionally, 34% of executives report that chatbots eliminate unnecessary tasks. This enables them to focus on deeper thinking and creativity, according to PWC.

When asked what motivates them to use chatbots, 69% of customers said the main reason is receiving an instant answer to their questions, as revealed in the 2017 chatbot survey. Furthermore, 48% of users prefer contacting a company through live chat over other methods of contact.

Planning to build your own Chatbot ?

Our experts At Ciphers lab will be happy to help you.

Have you ever considered using chatbots for your business? likelihood is that , you have, and you furthermore may decide it might cause more trouble than provided benefits. 

Perhaps you’re already using live chat and don’t think chatbots are worthwhile .

We’re getting to cover some compelling reasons (backed by research) why you ought to give chatbots a chance!

Interested to know how Chatbots can enhance productivity and growth of your organization, book a meeting with us at Ciphers lab.

What are chatbots? 

Let’s start with the definition provided by Oxford Languages:

“A  computer virus designed to simulate conversation with human users, especially over the web .”

The difference between chatbots and your typical live chat software is that chatbots don’t require human input once they’re found out . 

This is excellent because, consistent with IBM, “Chatbots can answer 80% of ordinary questions.”. 

There are two primary sorts of chatbots: 

Regular AI chatbot :These chatbots offer users a group of inquiries to choose between and supply a solution per request. They supply a structured conversation flow with features like conditional logic, keyword recognition, calculations, and more.

AI chatbots: These bots use language processing technology to know what users are trying to find while also allowing them to leap from question to question without ruining the flow. In some cases, this bot type utilizes machine learning to catch question patterns and improve over time without human help.

There’s no better or worse between these two, as you’ll always pick one that supports your customer support needs.

Previously you would like developers to create a chatbot for your business. Still, lately with a huge uptake of the “no-code” movement, you’ve got a huge list of potential solutions that don’t require any coding skills and only a drag-and-drop setup that anyone can use.

Why AI chatbot?

Many companies saw decent growth once they started implementing chatbots. 

The reason? 

Their customers loved the improvements it brought, and therefore the benefits gained. 

Source: Convince & Convert

265 billion customer support requests are made per annum , and it costs businesses a whopping $1.3 trillion to service them.

According to Gartner, interest in chatbots increased by 160% in 2018. Around 67% of consumers used chatbots in 2018, and by the top of 2019, quite 1 / 4 of the population was estimated to be using some chatbot support.

Interestingly enough, “AI chatbots can cut operational costs by up to 30%.”, consistent with Chatbots Magazine.

We are seeing more and more companies realize they will revisit their customers faster with higher efficiency if they get help from chatbots.

Some of the highest companies within the world (hint: AutoDesk) are:

Seeing an enormous improvement in response times

A significant drop by monthly and yearly costs

Faster resolve time (customer problems get solved quicker)

But let’s see which chatbots offer the foremost unique and authentic chatbot workflow experience.

What are AI chatbot workflows?

To put it simply – They’re systems in situ that manage human interaction with the software. If you press “Hi” to the AI chatbot, what is going to be its next message?

Since all of its messages are pre-designed, the order during which they’ll appear will depend upon your interaction with it.

Our favorite picks

Manychat

ManyChats is a service that permits you to make chatbots for Facebook Messenger. After visiting their website, we were curious to ascertain what future they had for us. 

They have the subsequent sequence:

• The bot informs of the company’s newsletter
• They provide a funny gif that catches your attention and builds liking
• They ask you for an email address in a way that might cause you to feel bad if you select not to! 
• You provide an email after which you’re reaffirmed that you’ve done the proper thing.
• We were greeted with funny gifs and pictures , asking us to hitch their email list. This approach is wonderful yet highly effective for companies that aren’t hardcore selling but slowly nurturing their customers, in order that they find yourself buying with them and not a competitor. 

Flow XO:

Flow XO is extremely interesting because it’s great sequences that help users to:

Navigate through the web site with ease.

Subscribe to new content and announcements

Get answers to their questions

And finally, connect them with human.They have the subsequent sequence:lll

The chatbot doesn’t pretend it’s not a true human – it embraces it, which is very preferable during this space. 

It clarifies that it’s super easy to use, and you won’t get confused regardless of what

It explains what it can assist you with and the way to try to do it. This step is crucial because many of us don’t fully understand particular chatbots’ limitations, so explaining it beforehand will avoid disappointment.

This particular chatbot intrigued us because it kept reminding us (every minute) that we hadn’t responded to the message and that we shouldn’t ignore it. After a couple of minutes, it informed us that it would stop for now.

Ada

Ada has some pretty good sales sequences happening here. They begin off with an issue , “Ready to automate 80% of your inquiries?” which just hits the proper spot.

Yes is that the only answer you’ll give thereto , so then they’re going on to influence you why they are just the simplest fit you in an unobvious way. By trying to teach you and show you ways great Ada is! If you ever plan to use Ada as your chatbot, you’ll also steal this great sales sequence they use.

At the top of your chat, you’ll also download the entire transcript, which may be available handy if you would like to point out to someone above you why that service is so good without having them undergo it.

Intercom

Intercom may be a giant within the live-chat and chatbot industry. 

It helps you build customer relationships through conversational, messenger-based experiences across the customer journey.

Want to create an AI chatbot and obtain 5x ROI while automating customer support by 80% in 2 months – Ciphers lab can help.

Ciphers lab – Fully Managed Chatbot Platform

Ciphers lab enables you to create an AI chatbot and obtain 5x ROI while automating customer support by 80% in 2 months.

Interesting, right? 

8000+ Companies Are Optimizing Chat Experience With Botsify. Additionally, it offers fully managed plans, and its platform is diverse enough to support enterprise-level clients. 

By automating your conversation with multiple features, virtual interaction together with your customers is more natural, more engaging, and ultimately, more human.

Generate More Leads with Conversational Forms

Essentially it allows you to store the captured data into a spreadsheet or a custom CRM. This is often important because it allows you to increase your workflow and not get caught up with a replacement website software.

Seamless switching from chatbot support to human support.

Chatbots can’t resolve every customer problem – everyone knows that. This is often why a quick and seamless switching feature is crucial for providing the right customer support experience to your users. 

Speak Multiple languages

With this feature, your chatbot can speak 190+ languages. It won’t matter anymore where your customer is from.

You can place your chatbot on an internet site , Facebook Messenger, Whatsapp, or maybe SMS.

And there’s such a lot more. Learn more about Ciphers lab and begin building your perfect chatbot.

Start Creating Chatbots today!

Conclusion

This could be tons of data for you to require directly .

We get it.

It’s important to know that chatbots are here to remain and tons of companies are utilizing it to spice up sales, shorten customer support reaction time and obtain happier customers as an outcome .

In our opinion, it’s worth considering. 

To get your Chatbot today, contact us at Ciphers lab. We are a US based design and development agency that aspires to enhance the productivity and growth of organizations around

the world with a comprehensive range of digital solutions.

Additionally, through testing, we’ve found that testimonials play a big role in building trust, credibility and convincing to increase sales exceedingly well.

Here’s a piece of writing covering proven b2b testimonial templates to use with customers.

And a tremendous tool to assist you easily create stunning testimonial videos is Testimonial Hero.

TestimonialHero helps B2B revenue teams close deals 40% faster with customer video.

How? 

By providing you with 100% remote video testimonials of customer stories within the current work-from-home environment (or equipping you to make testimonials yourself). 

Testimonial Hero may be a service—not software. They handle everything for you, soup-to-nuts.

Great, now what?

Get started with Cipher’s lab today if you’re trying to find a chatbot solution, and if you’re within the B2B space, testimonials are a must have to extend sales and drastically improve overall lead quality.

It may be too early to predict how businesses could be performing by the end of 2021, but supported our predictions, businesses will have to pivot their current marketing strategies to remain relevant during a saturated market. It’s going to sound hard to conceptualize what this may appear as if due to the advancements in technology and AI , but it might not be surprising if almost every single industry is using chatbots to either create new revenue streams or improve the standard of service delivered by December 2021.

To get an insight how chatbots can increase revenue streams, have a meeting with us at Ciphers lab. 

We are a US based design and development agency comprising of young team of enterprising professionals, experienced developers, machine learning experts, data scientists, and quality analysts since 2014 with the aim of delivering business explications to customers worldwide. We bring communication to a new level by building smart custom chatbots for Facebook messenger, WhatsApp, Alexa, google assistant, web and mobile chat.

Here are some interesting statistics about why your business must have a chatbot in 2021.

Chatbot Statistics: Why you would like to possess a Chatbot in 2021

• By 2021, automated systems will handle 85% of customer interactions without the need for human agents
• 69% of consumers like better to use chatbots because they deliver quick answers to simple questions.
• Businesses spend over $1.3 trillion per annum to deal with customer requests. Chatbots could help to scale back that cost by 30%.
• In 2020, 41.3% of consumers said they used chatbots for purchases.
• Willingness to use chatbots for purchases rose from 17.1% to 41.3% from 2019 to 2020.
• 40% of consumers haven’t any preference when it involves engaging with a chatbot or a person for help, as long as they receive the support they have .
• By 2022 chatbots expect to handle 75-90% of queries
• 64% of companies believe that chatbots will allow them to supply a more customized support experience for his or her customers.
• Chatbots are expected to save businesses and consumers a total of 2.5 billion hours by 2023. The great thing about chatbots is that they streamline the customer service workflow, making it much more efficient.

4 Benefits of Using Chatbots (And How they’re going to cause you to Stand Out)

Chatbots aren’t a replacement concept within the technology market. They have long been around for a few times and are now generating tons of buzz within the digital marketing space. chatbots interact with people, benefiting them in multiple ways. A good interactive experience for your end customer. Let’s take a glance at a number of the advantages related to using chatbots.

1. Gives Your Customers a customized Experience

No one wants to be treated sort of a number. Customers expect excellent service from the businesses they prefer to support – whenever . By utilizing a chatbot for customer service interactions, you provide your customers with a personalized real-time experience, even when your support team is overwhelmed or on break. In essence, chatbots deliver a personalized experience to your customers, fostering loyalty to your brand and enabling your growth.

To get your chatbot now, contact us at Ciphers lab.

2. Improves Customer Service

Chatbots will give your customers a moment’s response as soon as they need a problem or questions. There are not any “off hours” with chatbots which allows your customers to ask your chatbot questions whenever they have to.

In addition to the present , chatbots are according to the knowledge they supply . Say goodbye to the times of getting tossed from one customer service rep to a different and getting inconsistent answers. Now, customers can get an accurate answer (the first time around).

3. Increases Customer Engagement

One of the most important problems companies face is keeping their customers engaged. Customers are fickle and have more options available than ever before, so companies got to work harder to stay a customer’s attention. Chatbots are often used for text messaging, email marketing, automated chat responses, and more. This will assist you stay on top of any issues which may arise together with your products or services.

4. Cuts Down on Operational Costs

By using chatbots, you’ll hamper your operational costs without lowering the standard of your customer service. This is often because bots are essentially a sort of AI (AI). With chatbot technology, businesses can route their customer service requests through an AI-powered interface designed specifically for this task. The simplest part is that bots are considerably cheaper than both full-time employees and other sorts of customer service technology like email or voice platforms. This suggests that each one sorts of businesses (both small businesses and enterprises) can now afford to supply customers with incredible customer service.

Ready to Start Making Magic with Chatbots?

It’s hard to urge your ideal customers’ attention when there’s such a lot of noise within the market. But if you’ve taken anything faraway from this text let it’s this: chatbots are the solution which will get you to face the gang . Chatbots are the answer which will give your business a competitive edge while improving the general customer experience.

So what are you waiting for? It’s time for you to start out making magic with chatbot technology.

Book your free consultation today at Ciphers lab to build a smart custom chatbot for leading platforms using NLP tools to increase your revenue streams

Chatbots started gaining acceptance among businesses after Facebook launched APIs for its Messenger platform. Because of AI and automation, website chat widgets are no longer an equivalent . they will now convert leads using the proper context–and with fast response times at that.

As chatbots hold a big market share, you’ll easily find the sort you would like . They’re not just great for lead generation. they will be useful in process management and other things, too.

To know the benefits of chatbots, Contact us at Ciphers lab.

Cipher’s lab is a US based design and development agency since 2014 with the aim of delivering business explications to customers worldwide. Cipher’s lab promotes ownership, professional fulfillment and customer satisfaction. We deliver profitability and business success to our global clients through precise execution and technical excellence.

Here are five chatbot campaigns you’ll do this year. But first, let’s answer the question. What exactly are chatbot campaigns and why are they important?.

What are Chatbot Campaigns and Why Are They Important?

Chatbot campaigns are effective digital marketing strategies that help automate customer management until customers are directed to an individual for assistance.

When you implement a chatbot marketing strategy, chatbots answer customer requests and support their programmed responses and therefore the customer’s choices. Many mobile apps, for instance , have launched chatbots to offer immediate support within the registration process.

In the process of doing all this, chatbots promote your products and services.

Take a glance at why businesses love chatbots, and by extension, chatbot campaigns:

Chatbots save businesses money and time: With a chatbot, you’ll address problems with the smallest amount of effort and resources. A chatbot that functions 24/7 doesn’t receive a salary.

To get your Chatbot today, Contact us at Ciphers lab.

Chatbots segment traffic: Chatbots segment your audience through their conversations. As an example , if an individual shows interest in pricing, that person may be a possible customer. The chatbot might suggest placing an order immediately. If customers invite more information, the chatbot gives the specified details about the merchandise or service.

Chatbots provide instant response: A chatbot gives immediate replies to visitors. That helps them fix their problems immediately, leading to an excellent experience. So, you improve your brand recognition and build trust among customers.

Chatbots ensure prompt payments: you’ll choose a chatbot to finish orders and payment processing without making customers visit your website. Integrate PayPal or other money transfer mechanisms together with your chatbot for successful transactions.

Chatbot’s are often used almost anywhere: It doesn’t matter what your business is. you’ll always use a chatbot.

Chatbots ensure customer engagement: Chatbots even allow you to interact together with your customers on the opposite side of the planet .

Chatbots don’t make spelling and grammar mistakes: With a person, there could also be times where they have to run a grammar check. This isn’t the case with chatbots since they’re programmed to try to do exactly what you tell them.

Chatbots allow data analysis: once you gather data via chatbot, you understand your customers’ needs and preferences. The info helps you, in turn, improve your chatbot and full marketing strategy.

In other words, with chatbot campaigns, your business can reap all kinds of benefits.

5 sorts of Chatbot Campaigns to Conduct This Year

There are some ways you’ll use a chatbot to market your products and services. Here are five sorts of chatbot campaigns you’ll launch this year. The order during which you conduct them will depend upon the marketing goals you prioritize.

1. Lead Generation

Chatbot marketing helps you generate leads easily and quickly. That’s because chatbots are always at the proper place at the proper time. When a visitor goes to your website, your chatbot can entertain them and offer assistance. It can ask them for an email address and, like Facebook, store the user information. You’ll have to give your website visitors the choice to input their data.

Once you’ve got your website visitor’s information, all you’d have to do is send a follow-up email to stay your visitors engaged and move them down the sales funnel.

If you’re new in chatbot marketing, start with a 1-minute lead generation bot. it’s perfect for client-centric businesses.

2. To Power Your Sales Funnel

Source: Hubspot

With a chatbot, you’ll qualify leads, too. That way, you don’t waste time and resources on leads who will never convert.

According to Nutshell, here are five questions you’ll ask through your chatbot to qualify serious leads:

Are you a (profession)?

Tell me more.

What brought you here today?

What does one realize about X products?

Do you want some help with that?

A chatbot-driven campaign may be a great option since some customers don’t like taking phone calls.

Once you’ve got your chatbot sequence, the chat flow will go smoothly. Your sales team comes in just when the chatbot is certain the leads aren’t bad ones.

3. For Contests

Contests are a highly effective marketing strategy. you’ll increase their effectiveness by using chatbots.

Chatbots can run your contest from starting to end, so you literally don’t have to do much. Another good thing is, chatbots can notify you and therefore the participants of the competition results immediately. Once the competition is completed , you’ll also still use the chatbot for something else after tweaking it a touch . Maybe for brand awareness or for answering FAQs.

You can run contests with a QR code, organize quizzes, or maybe a photograph or video contest. On Facebook, you’ll run a comment contest.

For example, allow people that discuss your organic Facebook post to enter a contest where they will win prizes. With this sort of contest, you don’t just engage your audience. You increase your visibility on social media, too. That’s because people will have the motivation to interact together with your post, which increases the post’s chances of becoming viral.

Or you can run a giveaway contest and let people register for the competition with their personal details. This enables you to create engagement and your contact list at an equivalent time.

4. Customer Service and FAQs

Source: Frase

Does your business get many customer service requests via Facebook Messenger? A chatbot is often an excellent tool to interact with these customers.

Get your messenger bot by just a click at Ciphers lab.

The chatbot asks customers what their problem is. It then helps narrow down the difficulty with questions. Once the chatbot determines the difficulty , it directs the purchasers to a customer service representative who can give them the required assistance.

In other words, the chatbot streamlines the workflow. That’s an honest thing because it ensures the standard of the company’s response. Chatbots will only direct a selected query to a customer service representative who has the competence to answer it. So, the one that asked can always expect an honest answer.

Chatbots can answer customers’ questions anytime, too. rather than hiring for customer support to deal with the issues of your customers on the opposite side of the planet , while your colleagues are sleeping, you let the chatbot do the work.

5. Shopping Assistance

Chatbots offer customers a shopping experience they’re going to always remember .

Program your chatbot so customers can easily browse products and buy products directly there. albeit visitors find themselves not making a sale , the chatbot will be ready to gather data on them. subsequent time they visit the web site , the chatbot offers a customized shopping experience.

For customers, that’s important. consistent with Super Office, a whopping 86% can pay more for a far better customer experience!

Tips for Running Chatbot-Driven Campaigns

There are a couple of tips you ought to follow when running chatbot-driven campaigns. The following pointers hold no matter the campaign you run. Follow them to make sure your campaign is successful, and you achieve your marketing goals:

Don’t Give Full Control to Chatbot

Make sure your chatbot doesn’t fully take over your marketing campaign. Your team should also exert some effort. An automatic campaign is great, but it still needs a person’s touch to be effective. Use the chatbot only to streamline your workflow. Your team should handle the more complicated aspects of the workflow.

Undertake Chatbot Maintenance

A chatbot isn’t something you create then leave to rot. It also requires review, maintenance, and optimization. If you don’t give your chatbot a daily check-up, it is often your liability. A chatbot may be a representative of your brand. So, if suddenly it stops working or gives the foremost bizarre answers, customers will take it against you.

Don’t Overuse Chatbot

Don’t get over excited and program your chatbot to ask too many questions. People don’t want anyone (or anything) giving them the runaround. They need companies to be as honest and straight-to-the-point as possible. Ask only the relevant questions.

Also, don’t ask intrusive questions. People are already hesitant to offer you their personal information. Don’t expect them to inform you of their exact address or their car plate number. When programming your chatbot, remember that folks value their privacy. Come up with questions that won’t throw them off.

Wrapping Up

Chatbots can assist you generate leads and conversions. they will also qualify leads. you’ll use chatbots in customer service and in running contests. If you would like shopping assistance, chatbots are great at providing that, too!

In short, chatbot-driven campaigns can help your business in some ways . If you’re still not conducting those, you’re missing out on tons .

To Get your Chatbot today, Contact us at Ciphers lab.

We at Ciphers lab, bring communication to a new level by designing smart custom bots for popular platforms like Facebook, Whatsapp, messenger, Telegram,websites etc. We have implemented NLP, Wit.ai, Dialog flow into these. Our experienced team of Chatbot developers can help you in developing custom chatbot according to your business flow. These Chatbots can save your time with automation, lead generation and can make your business easier and faster.

Once you execute and see the results, you won’t be ready to get enough of chatbot marketing.

Artificial intelligence is already an enormous part of most of our lives, albeit we don’t know it . AI programs control what we see on social media feeds, what ads crop up once we visit websites, hear podcasts, and play games. It even works for providing you with suggestions on your favorite streamer for what movie or television program to observe next. Technology and AI will still dominate our lives moving forward. This includes marketing. There are several ways during which AI and chatbots will have an impression on every aspect of digital marketing within the years to return. To know how AI and chatbots extend customer retention and provide business success, visit Ciphers lab.

Cipher’s lab is a US based design and development agency since 2014 with the aim of delivering business explications to customers worldwide. We bring communication to a new level by designing smart custom bots for popular platforms like Facebook, Whatsapp, messenger, Telegram,websites etc.

What is Artificial Intelligence?

Artificial intelligence is when computers are ready to perform tasks that mimic what the human mind can do. There are many sorts of AI , but when it involves marketing, we are concerned with Artificial Superintelligence (ASI). This sort of AI is what has brought us chatbots, voice search assistants, and targeted ads, among other things. It essentially can perform tasks that you simply can do, but it’ll do them faster. It can mimic reasoning and logic because it interacts with actual humans. Its effect on marketing has already been immense and can still be.

Chatbots

While chatbots are a comparatively simple sort of AI , they need to become incredibly widespread across the web . It looks like every website you visit features a chatbot of some kind. they typically crop up on the side and ask you an issue like “how can we assist you today?” Your responses will then trigger it to ask further questions, or provide answers. With experience, we all know that these aren’t humans, however, we do answer them as if they were. 

For the foremost part up until now , they have been used for customer service. they will perform simple functions and use keywords in clients’ inquiries to provide appropriate answers. However, they’re also valuable when it involves sales and marketing. For one, they will make the sales process simple and seamless. A customer can have an issue or two answered, then be provided a link to maneuver right into buying. 

Chatbots on social media pages can drive engagement with customers and supply fast responses, which builds trust and reference to your brand. they will even be a source for data from your prospects and customers through analyzing behavior. So while your B2B marketing strategy might serve to urge people to your website, a chatbot can help them convert. 

As they evolve, chatbots can become even more powerful. They gather data from a few website visitors and tailor their questions and responses to what might interest that visitor. the foremost advanced are even ready to detect certain words and subtleties in clients’ responses. This enables them to “understand” that there’s a problem or a priority to affect . It can then craft responses that mimic human behavior, like by apologizing. Not only that, but it’ll also respond using strategies that turn concerns into sales. In effect, a complicated chatbot can act as both a customer service agent and as a part of your sales team. 

Ciphers lab can provide you a chatbot that mimics human behaviour for you and extends customer retention.

Predictive Marketing

There is tons of knowledge floating out there about consumer behavior. It comes through social media activities, web searches, and buying habits. With all of this information, predictive marketing is the next logical step. Predictive marketing is the use of AI to work out what the simplest strategies are to require when it involves your marketing. This is often something that marketers have always done. However, within the past it required close analysis of customer behavior, including buying habits and spending amounts to urge an image of the audience . Only in any case of this work had been completed could putting the strategy in situ be initiated. 

That work could take weeks or months and be still suffering from human error and biases. With AI, seconds are often wiped out, and you’re able to engage your customers and prospects in meaningful ways. With the assistance of AI, you’ll understand the timing of your customers’ purchasing, what proportion they spend, and why they made that purchase within the first place. Marketing is often tailored to the present information, which suggests that your budgeting is going to be efficient, and your engagement is often far more effective. 

The Rise of Voice Search

Perhaps the only biggest change in customer behavior that’s sending shockwaves through digital marketing is voice search. it’s boomed in recent years, with approximately 40% of individuals within the USA using it on a day to day , which number is merely expected to grow. Why is this happening? For starters, more people than ever are using their phones to access the web .

https://www.oberlo.ca/blog/voice-search-statistics

This means that rather than typing out search terms into a browser, they’re asking Siri or Bixby an issue and expecting a response. Secondly, home assistants became more popular. People lecture “Alexa” and ask about movie times and recipes, and also set alarms and timers for the lights in their homes. 

People already treat these digital assistants like people. They call them by name, and these bots can even respond with jokes or banter. As they get more sophisticated, those jokes are often tailored to the audience. Digital assistants can even detect the voice of their primary user. 

Why is this so important for digital marketers? When someone uses voice search, they use different search terms than if they were typing. Searchers do not type in as few words as possible to look like “hardware store ny .” Instead, they’re going to say an entire sentence, like “What is that the nearest ironmongery shop to me?” If you’re planning on content marketing, then your keywords must reflect this alteration . 

Your content must be geared towards answering questions and solving problems, and not only towards pleasing Google’s keywords per word ratio. This is often one among the essential content marketing mistakes you’ll make. In a sense, these AI assistants are making internet use and searching more personable and human-like. 

Customization

This is all leading towards increased customization and personalization when it involves campaigns, ads, and even social media posts. Marketers have always tried to do this, but it’s now much easier with the info collection and analysis abilities of AI technology.

In the past, target groups for marketing campaigns had to be broad. You could narrow things down, but only so far without spending an excessive amount of time and energy parsing subtle differences. Now, you can drill right down to almost every difference, including location. In the past, your audience segments may have had several thousand people, which was useful but too broad. Today, you’ll target a dozen people during a single building or maybe an area . 

This makes the marketing process incredibly personal for the customer. you’ll cater to their needs as they’re at the very moment that they need them. Are there several prospects at a tech conference in Phoenix? Target some social media ads to people therein postcode about your product after your CEO has done a speech or given a workshop. Your audience will already have an interest in your CEO and what he had to mention . AI has now made it simple for them to form a sale or to point out interest in your brand. 

unfoldlabs.medium.com

This technology also will allow us to personalize everything. If you’re sending out email newsletters, they will change on a person-to-person basis. They display images and text designed for each viewer. This includes the email subject line, which can improve open rates. 

Pricing

Sports teams, and subsequently ticket resellers, understood an extended time ago the worth of dynamic pricing. This is often pricing that’s flexible and can change supported demand, anticipated use, and therefore the demographic of the customer. A century ago, sports teams offered cheap seats to people with worse views than the costlier ones upfront. That has evolved to now charging more for games that are anticipated to be in high demand. Ticket resellers, or ‘scalpers,’ act swiftly. They increase prices instantly when games sell out or demand rises

These concepts can now apply to anything. With AI, it can anticipate changes within the market, and adjust prices accordingly without the sales team having to lift a finger. Amazon and Uber are the right samples of this. Prices will go up and down supporting demand within that very minute or second. The AI can sense purchasing patterns and traffic to the location. It sets prices accordingly. If a product is featured during a news piece or mentioned on social media, the price on Amazon increases soon. It’s not just supply and demand. It’s more complex. A person can’t analyze and adapt as fast as AI.

As citizens , it’s important that we all be ready and fully understand the impact that AI has on our lives. As marketers, we must do an equivalent and put into place strategies which will leverage this technology and help build our brands. 

 Cipher’s lab aspires to enhance the productivity and growth of organizations around

the world with a comprehensive range of digital solutions. We deliver profitability and business success to our global clients through precise execution and technical excellence.

Unless you’ve been living under a rock, I assume you’ve heard about chatbots. 

The question is: do they really work?

Yes.

And I have proof.

In 2015, Microsoft found that users had a span of just 8 seconds, which is a smaller amount than the typical span of a goldfish.

An even more surprising (and recent) study suggests that the amount is narrowing. 

We sleep in the age of universal information and customers are growing uninterested in it. Each day, they’re overloaded with new courses, new ads, new product launches, and new everything. 

What does this mean for you?

In an age where every brand is competing for attention, albeit you’ve got a solid marketing strategy for your website, the sole thanks to stand out is to shift your focus from getting attention to earning the trust of your customers.

Here’s where chatbots are available .

Why chatbots are key to customer retention

Chatbots are programs powered by AI (AI) software, and simulate digital conversations, using tongue processing (NLP), with users through websites and messaging applications. NLP helps chatbots understand customer questions and requests and reply back to messages with the acceptable response (think Siri and Alexa). 

If you’ve ever reached out to a corporation for help, there’s an honest chance you’ve interacted with a chatbot developer. The utilization of bots is accelerating at a rapid pace. Global revenue from the chatbot market is predicted to succeed in an estimated $454.8 million dollars by 2027 (up from $40.9 million in 2018)

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The drive behind this growth is sort of simple — chatbots help companies provide better and faster customer service at scale.

Let’s take a better check out the main reasons why chatbots are the longer term of customer retention. 

Faster response times 

We sleep in a hyper-connected world: Social media platforms like Facebook provide updates in real-time, and eCommerce platforms like Amazon allow you to choose same- or next-day delivery

The results of this connectivity? Consumers today are increasingly impatient, and even the slightest shipping delay can create unpleasant shopping experiences. 

The same also holds true for customer service. An estimated 90% of consumers rate immediate responses as important once they have a customer service question. 

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But what counts as “immediate”? Consistent with HubSpot’s research, it’s 10 minutes or less.

Faster response times are ideal as two-thirds of consumers say that expecting customer service is the most frustrating aspect of online shopping.

Customers today want quick answers and that they want them now. Fail to satisfy those expectations and your customers likely won’t come .

That’s where chatbots are available. Visitors on your site can interact with a chatbot and quickly get help with any customer service inquiries they could have. 

Chatbots even help companies get more online bookings. A Facebook chatbot is a perfect example of such a case.

24/7 availability

Customers might not be ready to get help if your customer service team only operates during local business hours, and it’s impractical for your customer service team to schedule virtual meetings with every single customer. And if they can’t get help, they’ll likely search for an alternative , causing you to lose a purchase . Plus, they’re ready to operate globally and respond in various languages, considering it as a self-service translation service.

Many companies already offer 24/7 customer support—even provide FAQ pages and make explainer videos, but handling queries round the clock isn’t exactly cheap and requires substantial resources. 

Chatbots are a less expensive solution and permit you to reply to customers 24 hours each day , 7 days every week . So whether it’s early within the morning or well beyond midnight, customers can always get the knowledge they have . In fact, 64% of online users say that 24-hour service is the biggest advantage of chatbots customer service reps. For instance , this trial attorney’s office offers a 24/7 chatbot with a true person responding on the opposite side of the screen.

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Enhanced AI 

Understanding customer needs is vital for growing a successful business, and allows you to deliver even better customer experiences. (Customers are willing to pay up to a 16% premium on products and services just by meeting and understanding their needs.)

Chatbots today are ready to understand more complex queries, which allows them to detect intent and have interaction with customers. 

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Personalized shopping experiences

Yet another reason why chatbots are the longer term of customer retention is their ability to deliver more personalized shopping experiences. An honest example of this is often the advice engine Amazon uses to display products supported by customers’ order history.

Fortunately, chatbots do more than customer support. They also welcome returning customers and assist with purchase decisions. And counting on users’ responses, bots can direct customers to the acceptable product page to form a sale . And if customers have an interest in learning more about a few topics, your bot can provide links to relevant guides and tutorials on your site.

For example, Breadcrumbs features a chatbot that asks different questions counting on what pages you’re visiting on their site. for his or her email verifier feature, the bot is for instance asking if you’re “looking for your best leads”. 

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More customer insights

Soliciting customer feedback is usually valuable. Not only does it show you value customers’ opinions, but it also allows you to know where you’ll improve.

In addition to customer retention, chatbots are great for garnering user feedback. By understanding your customers, you’ll anticipate and take away any obstacles which may substitute the way of them completing another purchase.

Roughly 73% of consumers expect companies to know their needs, so use chatbots to urge feedback from your customers.

Here’s an example of how IKEA uses its chatbot to realize customer insights.

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IKEA can identify areas of improvement with these insights. During this case, it’s just like the furniture brand must make it easier for its customers to finish a sale .

Lower operational costs

Being aware of your customers is vital to increasing retention, but if you’re a growing business, you would possibly not have the resources to cause and train a team of customer support representatives. And even then, support teams can only handle numerous requests at a time. 

Chatbots reduce operational costs by speeding up response times, allowing support teams to specialise in more complex issues. 

A study from Juniper Research predicted that chatbots will save businesses $8 billion by 2022. That figure is merely expected to grow as more industries use chatbots to streamline customer service. Using one in your own business means lower overhead costs and increased profits.

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So far we’ve checked out the what of chatbots and therefore the value they supply . Now let’s check out the how — how you’ll use them to extend customer retention.

How to use chatbots to extend customer retention

Customers have more choices than ever before, so if they’re not satisfied with your product or service, they will simply look for other alternatives. an equivalent is equally true if the customer service you provide fails to satisfy their expectations.

To increase customer loyalty, you would like to specialise in their needs. Whether you’re an eCommerce business or a service provider, here’s how you’ll use chatbots to extend customer retention and shut more sales.

1. Automate customer support

Chatbots are essentials for customer service and supply relief to your teams because they will be automated. 

Most of the questions browsing chatbots are product questions. Answering inquiries like “What is your refund policy?” or “What is the status of my order?” over and once again just isn’t the simplest use of your support team’s time once they might be focused on other tasks instead.

Instead of having someone from your customer service team answer these questions, program a bot to automatically respond with optimized content. This provides your team longer to handle more complex projects than trying to retain customers who are expecting a solution . 

2. Provide helpful resources

Visitors to your site may need additional questions or they’ll need help with a purchasing decision; this will especially be the case if you offer similar products with different features.

Chatbots are often programmed to supply visitors with helpful resources, including redirect links to tutorials or relevant educational articles on your site.

You can also program them to supply helpful resources to your visitors as Joy Organics does.

Users can click on Joy Organics’ provided resources to urge more information on certain topics; and if they need additional questions, they will always start a conversation with the support team. The content shared by the chatbot must be free from grammatical errors. Run down the content through a tool like Grammarly.

3. Include a photograph 

Chatbots are often scary once you don’t know who’s answering on the opposite side. If visitors have questions but think a robot will answer the chat, they could leave.

Adding photos of your customer support team will reduce the apprehension of employing a chatbot and receiving automated answers.

 Check out how Goaura adds photo to their chatbot

Adding a photograph gives a more personal touch to your chatbot, which makes customers more likely to use them because they will “see” who’s on the opposite end.

4. Provide fast responses

As mentioned before, a standard customer complaint has to attend for customer support. Customers today simply don’t want to attend to urge help, especially if they’re experiencing issues together with your products or services.

Therefore, your customer chat function should feature an expected wait time for a response. This lets customers know long they will expect to attend and if they ought to return later within the day.

In this example from Reply, the sales platform displays when subsequent members of the customer support team are going to be online.

Another idea to integrate together with your chatbot is to supply a texting option for missions via phone, but the operation starts on your website. This treatment center in NY may be a great example of that strategy.

This strategy is usually utilized in the health industry. Indeed, it’s easier to speak via phone to a patient than on a live chat. But starting the conversation on your website will always be the fastest thanks to get more patients. Here’s another example with BetterAddictionCare which is additionally using the text approach to urge in-tuned with potential patients. 

5. Have a backup plan

Chatbots streamline customer support and boost retention. It’s crucial to have a backup plan for visitors who can’t get the assistance they need. A survey of quite 1,000 U.S. consumers found that 86% still prefer interacting with a true person. Don’t hesitate to send a welcome email or call them, just to call a couple of ideas.

Chatbots can offer helpful resources and answer common questions. However, it’s important to provide customers with the choice to connect with a live customer service representative.

If a bot doesn’t understand a query, program it to redirect users to a live person, allowing your support team to assist customers with more complex issues or make use of any email management and marketing tools they have in place. 

Conclusion

Customer retention is completely essential for each business. Loyal customers tend to spend more on a trusted brand. They’re also more likely to promote your business, resulting in free marketing.

But retaining customers isn’t exactly easy. If you fail to satisfy their expectations or deliver customer service during a timely manner, your customers are likely to seek other alternatives.

One way to extend customer retention is with chatbots. These AI-powered programs allow you to supply fast response times and may even be programmed to assist your customers make purchases or schedule appointments.

if you’re trying to find a chatbot to grow your business and have interaction with your customers, then start today with Cipher’s lab.

Cipher’s lab is an US based design and development agency since 2014 with the aim of delivering business explications to customers worldwide. Cipher’s lab promotes ownership, professional fulfillment and customer satisfaction. We deliver profitability and business success to our global clients through precise execution and technical excellence.

 We bring communication to a new level by designing smart custom bots for popular platforms like. Facebook, WhatsApp, messenger, Telegram, websites etc. our team have implemented NLP, Wit.ai, Dialog flow into these. Our experienced team of Chatbot developers can help you in developing custom chatbot according to your business flow. These Chatbots can save your time with automation, lead generation and can make your business easier and faster. And if you’ve got any questions, don’t hesitate to connect with our team and get a Free Consultation today at Ciphers lab