Chatbots started gaining acceptance among businesses after Facebook launched APIs for its Messenger platform. Because of AI and automation, website chat widgets are no longer an equivalent . they will now convert leads using the proper context–and with fast response times at that.
As chatbots hold a big market share, you’ll easily find the sort you would like . They’re not just great for lead generation. they will be useful in process management and other things, too.
To know the benefits of chatbots, Contact us at Ciphers lab.
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Here are five chatbot campaigns you’ll do this year. But first, let’s answer the question. What exactly are chatbot campaigns and why are they important?.
What are Chatbot Campaigns and Why Are They Important?
Chatbot campaigns are effective digital marketing strategies that help automate customer management until customers are directed to an individual for assistance.
When you implement a chatbot marketing strategy, chatbots answer customer requests and support their programmed responses and therefore the customer’s choices. Many mobile apps, for instance , have launched chatbots to offer immediate support within the registration process.
In the process of doing all this, chatbots promote your products and services.
Take a glance at why businesses love chatbots, and by extension, chatbot campaigns:
Chatbots save businesses money and time: With a chatbot, you’ll address problems with the smallest amount of effort and resources. A chatbot that functions 24/7 doesn’t receive a salary.
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Chatbots segment traffic: Chatbots segment your audience through their conversations. As an example , if an individual shows interest in pricing, that person may be a possible customer. The chatbot might suggest placing an order immediately. If customers invite more information, the chatbot gives the specified details about the merchandise or service.
Chatbots provide instant response: A chatbot gives immediate replies to visitors. That helps them fix their problems immediately, leading to an excellent experience. So, you improve your brand recognition and build trust among customers.
Chatbots ensure prompt payments: you’ll choose a chatbot to finish orders and payment processing without making customers visit your website. Integrate PayPal or other money transfer mechanisms together with your chatbot for successful transactions.
Chatbots are often used almost anywhere: It doesn’t matter what your business is. you’ll always use a chatbot.
Chatbots ensure customer engagement: Chatbots even allow you to interact together with your customers on the opposite side of the planet .
Chatbots don’t make spelling and grammar mistakes: With a person, there could also be times where they have to run a grammar check. This isn’t the case with chatbots since they’re programmed to try to do exactly what you tell them.
Chatbots allow data analysis: once you gather data via chatbot, you understand your customers’ needs and preferences. The info helps you, in turn, improve your chatbot and full marketing strategy.
In other words, with chatbot campaigns, your business can reap all kinds of benefits.
5 sorts of Chatbot Campaigns to Conduct This Year
There are some ways you’ll use a chatbot to market your products and services. Here are five sorts of chatbot campaigns you’ll launch this year. The order during which you conduct them will depend upon the marketing goals you prioritize.
1. Lead Generation
Chatbot marketing helps you generate leads easily and quickly. That’s because chatbots are always at the proper place at the proper time. When a visitor goes to your website, your chatbot can entertain them and offer assistance. It can ask them for an email address and, like Facebook, store the user information. You’ll have to give your website visitors the choice to input their data.
Once you’ve got your website visitor’s information, all you’d have to do is send a follow-up email to stay your visitors engaged and move them down the sales funnel.
If you’re new in chatbot marketing, start with a 1-minute lead generation bot. it’s perfect for client-centric businesses.
2. To Power Your Sales Funnel
With a chatbot, you’ll qualify leads, too. That way, you don’t waste time and resources on leads who will never convert.
According to Nutshell, here are five questions you’ll ask through your chatbot to qualify serious leads:
Are you a (profession)?
Tell me more.
What brought you here today?
What does one realize about X products?
Do you want some help with that?
A chatbot-driven campaign may be a great option since some customers don’t like taking phone calls.
Once you’ve got your chatbot sequence, the chat flow will go smoothly. Your sales team comes in just when the chatbot is certain the leads aren’t bad ones.
3. For Contests
Contests are a highly effective marketing strategy. you’ll increase their effectiveness by using chatbots.
Chatbots can run your contest from starting to end, so you literally don’t have to do much. Another good thing is, chatbots can notify you and therefore the participants of the competition results immediately. Once the competition is completed , you’ll also still use the chatbot for something else after tweaking it a touch . Maybe for brand awareness or for answering FAQs.
You can run contests with a QR code, organize quizzes, or maybe a photograph or video contest. On Facebook, you’ll run a comment contest.
For example, allow people that discuss your organic Facebook post to enter a contest where they will win prizes. With this sort of contest, you don’t just engage your audience. You increase your visibility on social media, too. That’s because people will have the motivation to interact together with your post, which increases the post’s chances of becoming viral.
Or you can run a giveaway contest and let people register for the competition with their personal details. This enables you to create engagement and your contact list at an equivalent time.
4. Customer Service and FAQs
Does your business get many customer service requests via Facebook Messenger? A chatbot is often an excellent tool to interact with these customers.
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The chatbot asks customers what their problem is. It then helps narrow down the difficulty with questions. Once the chatbot determines the difficulty , it directs the purchasers to a customer service representative who can give them the required assistance.
In other words, the chatbot streamlines the workflow. That’s an honest thing because it ensures the standard of the company’s response. Chatbots will only direct a selected query to a customer service representative who has the competence to answer it. So, the one that asked can always expect an honest answer.
Chatbots can answer customers’ questions anytime, too. rather than hiring for customer support to deal with the issues of your customers on the opposite side of the planet , while your colleagues are sleeping, you let the chatbot do the work.
5. Shopping Assistance
Chatbots offer customers a shopping experience they’re going to always remember .
Program your chatbot so customers can easily browse products and buy products directly there. albeit visitors find themselves not making a sale , the chatbot will be ready to gather data on them. subsequent time they visit the web site , the chatbot offers a customized shopping experience.
For customers, that’s important. consistent with Super Office, a whopping 86% can pay more for a far better customer experience!
Tips for Running Chatbot-Driven Campaigns
There are a couple of tips you ought to follow when running chatbot-driven campaigns. The following pointers hold no matter the campaign you run. Follow them to make sure your campaign is successful, and you achieve your marketing goals:
Don’t Give Full Control to Chatbot
Make sure your chatbot doesn’t fully take over your marketing campaign. Your team should also exert some effort. An automatic campaign is great, but it still needs a person’s touch to be effective. Use the chatbot only to streamline your workflow. Your team should handle the more complicated aspects of the workflow.
Undertake Chatbot Maintenance
A chatbot isn’t something you create then leave to rot. It also requires review, maintenance, and optimization. If you don’t give your chatbot a daily check-up, it is often your liability. A chatbot may be a representative of your brand. So, if suddenly it stops working or gives the foremost bizarre answers, customers will take it against you.
Don’t Overuse Chatbot
Don’t get over excited and program your chatbot to ask too many questions. People don’t want anyone (or anything) giving them the runaround. They need companies to be as honest and straight-to-the-point as possible. Ask only the relevant questions.
Also, don’t ask intrusive questions. People are already hesitant to offer you their personal information. Don’t expect them to inform you of their exact address or their car plate number. When programming your chatbot, remember that folks value their privacy. Come up with questions that won’t throw them off.
Chatbots can assist you generate leads and conversions. they will also qualify leads. you’ll use chatbots in customer service and in running contests. If you would like shopping assistance, chatbots are great at providing that, too!
In short, chatbot-driven campaigns can help your business in some ways . If you’re still not conducting those, you’re missing out on tons .
To Get your Chatbot today, Contact us at Ciphers lab.
We at Ciphers lab, bring communication to a new level by designing smart custom bots for popular platforms like Facebook, Whatsapp, messenger, Telegram,websites etc. We have implemented NLP, Wit.ai, Dialog flow into these. Our experienced team of Chatbot developers can help you in developing custom chatbot according to your business flow. These Chatbots can save your time with automation, lead generation and can make your business easier and faster.
Once you execute and see the results, you won’t be ready to get enough of chatbot marketing.