Having trouble selling your online business? What could be the possible reason for the low sales? Is the sales team not skilled enough to handle leads or is your product unqualified?
Well, to know the reason for low sales, you need to know the possible culprits. So these are the following culprits;
1- Poor Branding
2- Poorly Structured Application
3- Poor UX Design Implementation
So this guide will teach you how to increase brand awareness, sales, and brand loyalty through proven steps.
Good UX can directly affect sales because it promotes usability that attracts people. It is actually the interest booster that has the power to drag people to use your product.
Why is UX important in sales?
The importance of UX can be known from the fact that you can lose customers if they find a better product. Your competitors may be better at providing a simple user experience. In other words, it’s about taking care of the user; Whoever shows the most will win the race. This is why UX is so important to sales.
UX design is so important that it can drive conversions, increase customer loyalty, and dramatically reduce the cost of customer acquisition.
How Does UX Impact Sales?
UX impacts your sales by earning the customer’s trust. Once trust is established, customers are more likely to recommend your products to their friends. This will eventually lead to more users and certainly more sales as you have expanded your customer base.
It all comes down to accessibility and ease of use, because today’s customers love simplicity. So, if you successfully hit a simple goal, you will most likely increase your sales. This explains why UX is so important to sales, because in fact it is the user who decides the fate of your product.
To create a sales-oriented UX design, you need to prepare the following before creating a UX design.
1- Application/Market Fit Plan
2- Client-Focused USPs
3- Simple Conversion-Oriented Wireframes
4- Brand Theme
5- Empathy Mapping
Examples of Companies Using UX For Increased Sales
AIRBNB
The best example we can take is Airbnb. When it first launched, it had a number of competitors and many companies were doing the same thing. They soon understood why UX is important to sales and immediately started implementing different strategies. What keeps them on top is their solid strategy for good UX. This includes adopting a slightly different and simpler business model. One important thing is the ability to pay online and also get to know the servers through the use of social media.
With just the introduction of a few new tactics, the results were stunning and he became an industry leader.
ESPN
Similarly, we can see how ESPN increased its sales by 35% by just redesigning its homepage. You see, a simple change has a bigger impact and they are benefiting from more revenue.
By following a simple formula, they have attracted users and kept them for a long time. This has directly benefited their online product sales like sporting goods and has sold them successfully. They ensure that the strategies they adopt are in line with the wishes of their users. Their efforts have resulted in an amazing increase in sales.
AMAZON
Amazon has also found that with just a 100 millisecond drop in load times, there can be a 1% loss in traffic. So he immediately optimized his page load time to save that 1% of his audience in order to double his revenue. In fact, this strategy has also brought them countless other benefits.
- Customer-Retention
- Repeat Business
- Data Gathering
It worked great on the UI and product taxonomy redesign, which cleared up the confusion the most. Now, customers can easily search for the desired product and make a convenient purchase. Even delivery times have been reduced thanks to the Prime membership program.
UBER
Uber spent a lot of money improving its UX design, and it brought in huge sales. They really made it accessible to simple objects by making the interface super easy. Even a 10-12 year old can book a ride through Uber with almost no assistance.
People prefer Uber because it has an easy to understand user interface that allows any average mobile user to navigate efficiently. Second, it has an affordable price tag that ultimately makes it the first choice of users. All of these factors contribute to increased UX sales, and Uber has done just that.
APPLE
Do you know the secret of how Apple managed to increase its sales? In fact, they never tried too hard to achieve all the qualities we see in them today. All they do is invest time and money in improving their UX designs and what they get is amazing. Their simple designs quickly became a trend that was later adopted by other companies.
Apple products are appreciated for their ability to adapt to individual needs. Improved user interface makes it easier to use, helping to increase sales. The small changes they’ve made have paid off hugely.
Six Steps For Justifying Better UX
To justify better UX, you need to know why UX matters and how it can play a role in taking your efforts to the next level. We’ve made a list of 6 steps that are sure to help determine why UX is important to sales.
1. Identifying the Problem
Knowing the context of the problem is important if you want to solve it. To fully understand the problem, you must first understand the user and their needs. For this, you need to do extensive user research and study their behavior to find out what’s missing. This way you can eliminate the risk of errors in the first place.
- Conducting User Research
- Studying User Behavior
- Analyzing User Feedback
2. Quantifying the Impact
After knowing the problem well, now is the time to measure it at different scales. For example, how it works and areas for improvement. You can do this simply by analyzing conversion rates, user retention rates, and customer satisfaction rates. By thoroughly analyzing the factors, you can uncover the shortcomings that really cause problems.
- Conversion Rates
- User Retention Rates
- Customer Satisfaction
3. Conducting A Cost Benefit Analysis
By conducting a cost-benefit analysis you can calculate the total ROI of the company after improving the UX. It will be easy to find out the total amount needed to make the necessary changes.
It will also allow you to compare the benefits in both cases with and without a better user experience. The scenarios in which you will be able to compare can be when the costs are reduced or when the revenue is increased. Satisfaction of customers always comes at the top.
- Increased Revenue
- Increased Costs
- Improved Customer Satisfaction
4. Creating a UX Strategy
Now that you have a clear idea of how much cost you will be needing to improve the overall UX, it is time to create a definitive strategy. The strategy will allow you to point out the changes that need to be made in order for achieving maximum results.
The strategy could include making up the whole plan of improving the overall usability of the products. You may also need to optimize the user journey by redesigning different aspects.
- Redesigning the User Interface
- Improving Product Usability
- Optimizing User Journey
5. Testing and Validating
Once you’ve done most of the work, it’s finally time to test different areas of the product to see how it performs. Does it really improve the user experience? This will clear up ambiguities and you can use your budget wisely.
Remember that testing should be done before deployment to save you unnecessary efforts, otherwise you will waste both budget and time. The final test will tell you where you stand.
- User Testing
- Usability Testing
- A/B Testing
6. Communicating the Results
By now, your product is all ready and fully tested, now there is the need for you to let the stakeholders know about the astonishing results that you have got. This will show them you have put in real effort and that realistic results can help them in making a better decision. The final decision of launching the product into the market.
- Conducting Presentations
- Submitting Reports
Thinking of Re-Strategizing Your UX Sales?
To move the UX sales up the bar, first, you got to understand the user approach then go on implementing the 6 steps mentioned above. It may be difficult to comprehend each detail but breaking down tasks one by one can help in looking into all the errors.
UX Audit is also a lengthy process and takes up much of the energy during the process. So, if you want to see amazing results then you got to start investing in UX audit to hit your sales goal in less time.
If you are someone who still wonders why UX then you need to keep reading about ux design trends until you are satisfied.